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The visual identity program (After) developed for the makers of the Original Water
Bra uses dramatic photography and clean, minimal design to convey upscale, classic
sophistication.
Components of the identity program include the logo redesign,
stationery system, product catalog, promotional calendar, advertising, signage
and packaging.
After the product catalog was distributed to buyers, sales increased
by an estimated 25%.
Photography by Paul Beauchemin. To see more of his work, click
here. |
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