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Using stationery with two different logos for years, this optical company knew
they had to unify and update their look to remain competitive.
They allowed freedom to design, with the only parameters being
that it should be clean, simple, friendly and engaging. The result is a not-so-subtle
allusion to a face, as well as a pair of glasses.
Well-received among the public and easily associated with their
product, the logo is also a 2005 Merit Award Logo Design Winner from
HOW Magazine's International Design Competition. |
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